“We think too much and feel too little. More than machinery, we need humanity; more than cleverness we need kindness and gentleness”
Is it too harsh to say that what is stifling you and your business right now is that you think too much?
The reality is that how you feel about what you are doing and what you are choosing dictates what you do and how you choose to do it and so how people perceive and react and even how you interpret their responses.
Let’s break down how this works (or doesn’t work) and then look at how to do it differently.
I think the very first thing that I have to tell you is that I LOVE marketing. It is a great discipline and an essential part of building an awesome business. Some of my best friends are marketers ....
And you know there has to be a but … So here it is.
The problem that I see is that lots of businesses spend too much time and money on marketing when they don’t really understand their customers and why they buy from them.
Let me explain...