Let's Talk Sales

More Sales - Less Marketing

I think the very first thing that I have to tell you is that I LOVE marketing.  It is a great discipline and an essential part of building an awesome business.  Some of my best friends are marketers  ....

And you know there has to be a but … So here it is.

The problem that I see is that lots of businesses spend too much time and money on marketing when they don’t really understand their customers and why they buy from them. 

Let me explain...