Friction to Flow
Frances Pratt – Metisan’s Sales Solution Architect
and Revenue Friction Strategist
Friction to Flow - We invite service leaders to join her Friction to Flow journey.
A research driven, commercial growth diagnostic for expert-led firms.
Invest just 5 minutes and receive a tailored Growth Friction Analysis Report
to expose revenue friction, inform action, and contribute to Frances Pratt’s evolving research.
5 minutes online now, could unlock stronger growth.
As heard on 89.9 TheLight — Take the 5-minute Friction to Flow diagnostic
Metisan Pillars for Sales Success
Meet Metisan's Founder
Author of bestselling book – More Sales Less Marketing - How to take the yuck out of selling.
Frances Pratt knows selling and salespeople.
Selling has been part of her life for over 3 decades. Selling, running sales teams, and for the last 10 years building Metisan to help businesses in every industry; both small and large; to build sales success.
While she deeply understands the psychology of selling and buying, she knows that many business owners grapple with this area of their business and find this one of the hardest nuts to crack.
For those who ‘get it’ they can then find it hard to get others in the business to sell or understand the process. If either of these sounds like you, then you have come to the right place.
A salesperson’s job isn’t to sell; it’s to make it easy for customers to buy. You know your business and your customers, and together we will create a yellow brick road that will lead you all the way to profitable sales…
Words from Clients
"Before we started, I thought we had a positioning. Extension of the team, single source of truth, trusted partner. Frances put our messaging side by side with every similar business and it was the same words. On paper, before anyone met me, we were indistinguishable.
The blueprint gave us one thing to organise around instead, and named the risk I had been quietly avoiding, which is that the most valuable thing we sell currently lives inside my head. Our whole marketing plan is being rebuilt off that.
Worth it for any founder led services business where the founder is the product and knows that has to stop being true."
Nick Wright - Pentify Insights
"I worked with Frances last year to get some advice and mentoring on my customer conversations with the aim of improving my sales conversions. Frances listened to what my business does, how I want to operate and how these conversations will sit in my workflows. Since working with Frances my confidence and conversions has grown significantly, most notably - both my conversations this week resulted in sales conversions! I highly recommend Frances for anyone wanting to get actionable feedback and advice that gives you the results you want!"
Anthea Proudfoot - 5 star Google Review - Photographer
"The process of working with Frances helped me to think differently about my business, from a sales person's perspective. She was there to test my thinking and stretch my ideas."
Darlene Neu — RAMS Home Loans, Heathmont
Darlene needed to hire her first salesperson and had advertised twice without finding anyone right. She went on to employ two.
Fourteen months on, in her words:
"The sales people who have joined the team have values aligned to me complemented with a strong work ethic. They contribute to the business as if it is their own. Year on year we have significantly increased sales."
Darlene Neu - Rams Heathmont
"Saved me from hanging it all up, to be honest."
Cheryl Texeira
Came to Metisan after spending thousands on coaches who had shifted nothing.
- Close rate 10% → 41%
- 4× previous year's revenue
Cheryl Texeira - Profit Acceleration
"The change in the team's confidence was chalk and cheese."
Anthony Masciangioli — Director, Riskcom
The situation. A team of technical specialists who viewed selling as beneath them, and felt actively unqualified to do it. We shifted the focus from selling to serving, and aligned their personal values with the business goals.
The result.
- Tripled sales in a single quarter
- Stretch goals cleared by 69%
- Initial targets exceeded by 202%
And from one attendee who had been strongly encouraged to attend rather than volunteering:
"Who would have thought that selling was fun!"
Anthony Masciangioli - Riskcom
"Fran shines a light on your Sales Process and adds in the extra components you need to bring consistency. She helps define what is needed with more sales staff and ensures they are set up for success. It's great to clearly define your metrics and to be accountable for your results."
Raie Lyth - Web Ideas
"Engaging Frances Pratt, Metisan has assisted my business to meet a number of our key goals this year. Fran's inclusion of all team members around the topics facilitated made each person feel valued. Fran helped us with internal procedures and process, individual performance issues and liaised with other consultants on our project to manage incoming customer enquiries. The result for our team at the end of the year is well-managed hiring and firing, improved team performance and harmony and an implementable strategy for managing our incoming customer enquiries. Most of all we loved Fran's "words" she so generously shared to help us with taking back control when providing service to customers, while respecting and listening. The increased sense of control and teamwork has been the greatest achievement.
Thank you Fran."
Tracey Bode - Zyteq
"Fran made an incredible difference to how we engage with our business. And made me think differently, positively about selling. A sentence I never thought I would utter! ;)"
Alexandra Stokes - RebootCo

(03) 9022 6475


