First Sales Hire

Hire and Hope : Why your next salesperson needs a road, not a wish

I was speaking with a founder recently who hired a salesperson he really liked. Great culture fit. Smart. Keen. There was hope.
Hope that the growth goals would start moving into reality.

Ten weeks in, no sales.

He wasn't angry. He was worried. Worried about the money, worried about whether he'd got it wrong, and quietly worried about something bigger… that he didn't actually know how to help.

The same week, another founder told me a story I hear all the time. He's hired salespeople before. They didn't work out. And every time, the selling slid back onto his desk.

Two different businesses. Two different stories. But between them, the same pattern I see.

One pattern.

And right now, the market data says a lot of business owners are standing exactly where they are.

Beyond the Rainmaker: Why Planting a Salesperson Is not a Strategy

You’ve built a powerhouse professional services firm on the back of your own "Heroic Selling." You are the Rainmaker. You sense the client's needs, offer a powerful solution that makes sense to them, and you close the deal.

The Blueprint for your First Sales Hire:

• Soil: A documented client journey.

• Nutrients: Daily activity metrics.

• Trellis: A 90-day onboarding plan.

• Water: Courageous coaching.