Sales Hacks

The Emerald Manifesto: The ultimate guide to authentic selling

This article is my manifesto on authentic selling.
No ick, or sleaze.
Just grace and ease.

That's what Authentic Selling is.
This guide is authentic selling for non-salespeople.

Table of Contents

1. The Great Sales Mirage: Why You Hate Selling (And Why You’re Wrong)
2. The Trust Equation: The Mathematical Secret to Human Connection
3. The Sisterhood of Success: Why Marketing Can’t Save a Bad Sales Process
4. The Yellow Brick Road Strategy: Mapping the Client’s Technicolor Journey
5. The Rule of Thirds: Mastering the Numbers Without Losing Your Soul
6. Meetings That Rock: The "You, Me, and Next Step" Framework
7. Crunchy Conversations: Finding the "Lean-In Factor"
8. The Fortune is in the Follow-Up: Graceful Persistence
9. Shut the Back Door: Why Referrals are Your Only True Currency
10. Conclusion: You’ve Always Had the Power

From Fear To Freedom: Mindset Shifts For Sales Success

Unlock the secrets to achieving sales success by transforming your mindset!
In this powerful video, we'll dive into the mindset shifts that will take you from fear to freedom, helping you overcome self-doubt, build confidence, and close more deals.
From embracing a growth mindset to reframing rejection, discover the essential strategies to rewire your thinking and unlock your full sales potential. Get ready to break free from fear and achieve the success you've always dreamed of!

More Sales - Less Marketing

I think the very first thing that I have to tell you is that I LOVE marketing.  It is a great discipline and an essential part of building an awesome business.  Some of my best friends are marketers  ....

And you know there has to be a but … So here it is.

The problem that I see is that lots of businesses spend too much time and money on marketing when they don’t really understand their customers and why they buy from them. 

Let me explain... 

Hate Selling? You are doing it the Wrong Way !

If I had a dollar for every time someone told me, they hated selling … I’d be a millionaire! 

I work with teams to help them reframe their ideas and actions around how they sell and interact with clients.  Here is what I have learned.